Aspire Cycles is the brainchild of three cycling fanatics whose love for the humble bicycle has driven them to create a range of custom-built bikes, offering riders of all levels an affordable upgrade to an off-the-shelf bike and something they can be truly proud of!
As the MD of one of the UK’s leading sports teamwear and leisurewear suppliers, Jamie is the business brain behind Aspire Cycles. A huge Rugby fan and Coach, Jamie brings a different perspective to our offering. He ensures the smooth running of day-to-day operations and logistics while making sure Ross and Jason aren't off cycling all day!
After hanging up his racing bike, Jason has built a very successful national coaching business. Working with professional and semi-professional athletes everyday ensures his finger is on the pulse of the latest developments in sport technology, nutrition and athletic testing. When is comes to performance data, Jason is the man to speak to!
Ross has been competing in triathlons since 2006 and has worked through the distances over the years, culminating in winning Ultra520K Canada in 2016. As well as competing as a triathlete all over the world, Ross coaches other athletes and is our resident bike geek.
Aspire Cycles is all about 'Your Bike, Your Way' so we offer an extensive range of fully-customisable options, enabling you to build
the perfect machine for you. You're more than welcome to come and ride one of our demo bikes and we're happy to offer a personal build consultation to all our customers, whether you're a relative novice or an elite-level cyclist.
Cycling is a fast-growing, highly-competitive sport and we understand the desire to have the lightest, fastest, best-looking bike possible! Our goal is not just to have individuals riding our fantastic bikes, we also provide a design and build service for teams and organisations looking to create a unique fleet of bikes.
We're dedicated to building an active community of like-minded enthusiasts around the Aspire Cycles brand, so when you buy an Aspire bike, you're buying into far more than a high-spec machine with a cracking paint job!
Share your favourite moments with us using #myaspirecycle. Whether you're a weekend warrior or a professional athlete, join our community of bike enthusiasts as we cycle around the UK in search of the best bike cafes, cycling routes and much, much more.